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Family
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Conversation Category:  Real Estate
Family P Says:  Never Judge A Book By Its Cover- Family Priority Investments, LLC Nov, 08 2009
I think the title says it all, but let me elaborate on a couple of points.

You never know whats underneath the rock until you lift it up to see, and/or know someone
who has already lifted it up to see and can tell you by experience. Even then, depending
on who that person is that tells you, you may still deem it necessary to look for
yourself. (Follow me)

Most people or "businesses" frown upon the things that look hard, are time
consuming, or that seem to be overwhelming etc. etc., but most of the time those are the
very things that they need in order to increase and legitemize and/or set apart their
business from everyone else.

For illustration purposes (just an example for better understanding), if Jo Doe (man I
like this name) works at a fast food place (any one will do...think of one) and makes
minimum wage or lets say $8 an hour. (It could happen...I guess)

Jo Doe makes $8 an hour and that is great. Jo Doe, of course is proud of his job and he
is honored to work at this place etc. etc. The problem is Jo is stuck in his little box,
and it seems impossible to think outside of it when it comes to obtaining additonal funds
and/or more money.

Ok...now Jo is at work and he is doing an excellent job and he gets the attention of a man
who seems to be interested in his work ethic etc. etc.

The man is not that well dressed, looks a bit dirty, and seems (by appearance) to be
barely making it himself, and is now (picture it) asking Jo Doe if he is interested in job
opportunities and advancement.

Now, Jo already has a pre-concieved idea about this man, and basically formed a opinion
about him way before he (the man) ever even spoke to him. So basically, Jo is in shut
down and turn down mode from the very beginning because of nothing else other than the way
things seem to be and the way the man looks.

Jo is polite though and allows the man to explain his offer and then to make things worse,
the man happens to be a garbage man. Now, Jo has really made up his mind and knows for
sure that he is just not interested at all and politely brushes the man off with
disinterest.

Jo continues to make $8 and at this point has no idea he passed up opportunity, although
it may not have been the type he was looking for, he still has no knowledge of it because
he never looked into it or even gave it a chance.

Jo thinks that a garbage man is not a step up, and looked at it more as a step down, but
he never knew that the position paid 2x more, had a better schedule for his needs, and
included benefits etc. etc.

Bottom line, Jo passed up an opportunity without further research or obtaining knowledge
about the situation and missed out.

Jo judged the book by its cover, and by the way probably still makes his $8 an hour.

Great Story, but what is the point and how does this pertain to business? (Glad you
asked.)

Well most people (more than likely) get the point without additonal explanation, however I
will attempt to simplify it even more. (Well, I will try to.)

In business, sometimes we tend to make assumptions that ultimately play against us and
cause us to miss out on the next potential client, potential raise in income, or increase
in profits.

Think about it, you never know Who or What someone else may know, therefore you should
never under any circumstances "judge a book by its cover', at least investigate the
situation, obtain more knowledge, and do your due diligence before jumping to
conclusions.

Everyone is "someone", whether they end up being "someone" for you
and/or to you, is totally up to you.

I have come across too many businesses that have expressed the loss of substantial amounts
of money, due to these type of loss opportunities.

Get yourself out the way, keep your thoughts under submission, give others a chance, and
you will see a change in your bottom line...... and thats the Bottom Line!

Thanks for reading,

Family Priority



Disclaimer: This blog is for informational purposes only. Family Priority Investments,
LLC provides no guarantees (written or oral) and will not be liable for any actions taken
based on the information provided. Most (if not all) the information provided will be in
response to the many questions that are frequently asked on a week to week basis. Be
responsible, make sound decisions, and take the necessary actions at your own risk.

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