Whitie's Pets has improved in their service. Their selection is not the best in town, and the place has been pretty cluttered and even dirty the last few times I have been in there.
I prefer to go elsewhere.

I had my first experience with Whities when I moved down to Fresno from Northern California. I wanted a good pet shop, and was shown Whities.
Whities contains a small-town, locally owned feel with knowledgable sales people. Teenagers can be seen maning the cash register, but this teens show a passion for animals not seen anywhere else but the local aspca. If they can't help you, they direct you to management, who will supply you with answers and make sure you leave satisfied.
While the prices are a little on the expensive side, I find myself choosing Whities over other Pet Store chains simply because the customer service is worth the price. Going there, I know I can get exactlly what I need, and I do not need to worry about studying up on anything before I get there- their knowledgable sales people are there to answer my questions.
While it is hard to specialize in much, they do a good job of having a good supply for each type of animal- from repile to bird to fish, with a good supply of cute cat and dog stuff as well. They take orders over the phone and have been shown to be charitble to the local animal organizations.

PROS: Customer Service, merchandise in stock, locally owned.
CONS: Price

I love to take my grandchildren to Whitie's. Even if we're just looking in the window. They love to see the different varieties of dogs in their cages. As for myself, I like seeing the more unusual pets, like turtles and snakes that are in the back. They have birds and fish too. Pretty much anything you'd be looking for and they're nice and friendly too.