I spend too much time here
I can't go to the mall with my daughter without walking in here. And then I have to walk out having purchased something. And deal with the "I want this..." the entire time. That being said, you can buy a lot of cheap Disney stuff on Amazon or elsewhere that doesn't hold up as well or is a polyester nightmare. I despise the price tag, but I think the actual Disney princess dresses hold up better than Target or less expensive versions.
Every single time we walk in the store there's a staff member greeting and asking if we need help. So that's good. I just am not a fan of the pricing. Sometimes it's honestly just easier to hire a babysitter and go to the mall on my own.
If you get there when it opens, one of the kids gets to turn the key to open the store. It's a big fake key and kind of a ritual. Sort of cool, but sort of overkill.