Bear Basics by Jimmy C. at InsiderPages
Bear Basics isn't your typical Cal logo merchandise shop. It's located on Telegraph Ave. in a three-story megastore that houses two other trendy stores. It has the feel of a department store, and carries a large selection of Cal apparel, gifts, and everything of that sort. The prices for the items are better than at the official campus store, and it has a better selection overall. You have a few other choices in the area when it comes to Cal merchandise, but this is the place to go for great deals.
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