I've had the experience of shopping at Bear Basics a couple of times. The first thing that jumps out at you is the size, the store is 3 stories! I would highly recommend it as an alternative to the school bookstore or if you are looking for UCB merchandise. They have a big selection. If you're not shopping for UCB clothes they also have tons of women's clothes and cool T-shirts.

It's also on Telegraph Ave so it's right near campus and in the middle of everything.

Bear Basics isn't your typical Cal logo merchandise shop. It's located on Telegraph Ave. in a three-story megastore that houses two other trendy stores. It has the feel of a department store, and carries a large selection of Cal apparel, gifts, and everything of that sort. The prices for the items are better than at the official campus store, and it has a better selection overall. You have a few other choices in the area when it comes to Cal merchandise, but this is the place to go for great deals.

This huge store is actually a 3 in 1 deal, with tons of funky tees downstairs, a UCB clothing shop on the ground floor, and women's clothing upstairs. I love the shop upstairs and they have a lot of really cute and trendy clothing at decent pricing. They sell Angry Little Asian Girl tees and accessories, which I love and are hard to find elsewhere! They also have a nice selection of shoes.