The BEST CUPCAKES EVER!
Since sprinkles i've tried cupcakes pretty much where I see them even the places that say that they have very good cupcakes.
Nope.....other places dont
sprinkles is number one in cupcakes!

it's all hype. please go try and compare to other bakeries. oprah is obviously God because anything she endorses goes through the roof in popularity! my favorite cupcake (and have pretty much tried them all in l.a.) is down in manhattan beach at a landmark establishment called becker's bakery. AWESOME cupcakes (cakes, cookies and sandwiches too) if the line is too long you can always stare at the ocean.

Having a job in the entertainment industry, I use Sprinkles for a lot of my clients. My clients love the cupcakes. No one ever turns them down. Service, while not always the quickest due to the line, is always pleasant. Very easygoing with preorders and if you preorder, you can skip the line altogether.

Just because it is expensive and in Beverly Hills does not mean it is good. This place is way overrated!! I was expecting a gourmet cupcake, but what I ate was a sub par cupcake. I wonder if anyone who thinks this place is great has ever eaten a homemade cupcake?

I ordered the lemon and the mocha cupcake. The lemon cupcake only had a hint of lemon in the frosting. The mocha was nothing special.

Don't go if you bake yourself, are a real foodie or looking for a gourmet cupcake.

I am a independent consumer and I do not work in the food business. So my opinion is not skewed. Only skewed by my own years of baking in my home and eating wonderful deserts around the US and the world.

The positive of the whole experience is that I did not have to wait in line and that it confirms that just because you have money does not mean you have taste.

The lines can be very long down the sidewalks of Beverly Hills, but it is worth it. $3.25 a cupcake is harsh but I pay it gladly. I get the dark chocolate, my wife gets the red velvet (california style red velvet, not traditional southern). Call ahead for a dozen or more and cut the line anytime of day. They also offer shots of frosting for the truly decadent.