We do not buy from Shoe Carnival because of the prices. My children are growing so rapidly, like most children, that they are not in their shoes for a very long time. I don't see paying a lot for shoes that my children can wear at the most for 6 months. They wear them to play in, and get them dirty, and wear them out, and I have to buy new ones so quickly, that I am searching for a bargain! If you are like me, I'd suggest going somewhere with better prices. They do have a good selection, and it is a relatively large store. If money is not a factor, by all means this is a good place to go.