Sometimes I have been in a jam and my local auto mechanic can't do the work on time. Sears usually comes in for me . Maybe a little higher than I wanted to pay, but the car is fixed.

(bayonne nj 07002) > Sales / Customer Service

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On the road, talking to a lot of people. (Promoting your business) by Ed Mizzi Bayonne , NJ.

Business promotion is to running a successful business as practicing scales is to playing the piano well; it may not be a thrilling activity in itself, but you just have to do it! You should spend at least an hour a day on business promotion or planning how to promote your business (and more is better, if you can fit the time in)!

You promote your business by getting the word out. The first axiom of business promotion is that you have to do this consciously. You can't rely on other people to do it for you, no matter how great your product or service is.


The second axiom of business promotion is that like every other aspect of your business, it's a budgeted activity. But business promotion doesn't have to be expensive. Here are some inexpensive ways to promote your business; all most of these will cost you is some time.


Use every outgoing piece of paper, and every electronic document as business promotion.


You have business cards, but you also put out a lot of other documents in the course of doing business. Check these to make sure you're using their promotional possibilities to full advantage.


For instance, business stationery is an ideal business promotion tool. Is your business name, logo, contact information (including URL if you have one), and slogan on your envelopes as well as on your letterhead? Or are your envelopes only printed with your business name and return address? What a waste! Your phone and fax numbers, your URL, and even a memorable slogan should be there, too.
It's not just an envelope, it's a business promotion tool! You're sending it out anyway, so why not make it work for you?

The same goes for outgoing faxes, bill payment