I recently found Pure from a recommendation from another board member and am so thankful. Upon entering i was immediately greeted and asked if I wanted tea while I filled out my intake information, classy touch. The woman who greeted me was the most gracious and comforting receptionist i've ever encountered. Soon I was introduced to Matthew who put me in a better mood by narrowing down the choices i had been thinking of trying by running his hands through my hair and saying, OK Ive know what you need! I laughed thinking, "you do huh? I hope so" . . . Well he did he was amazing, great color and a cut i thought would not work on me but it was perfect, how he knew Im not sure, but sooo thankful.
Great experience and I will start recommendations, but The only thing that was a little unnerving didnt come from Mathew but from another stylist. There cubicles are very close together and the stylist close to us was carrying on the whole time rather loudly with her client. I was incensed that the stylist wasnt professional enough to keep the conversation at an acceptable level and I dont really want to hear about some issues, i really want to just concentrate on my stylist NOT THE OTHER ones.
My stylist handled it well, Made eye contact with me in the mirror as if to say, "Im so sorry" and that made it a little better in the end.
Loved the overall experience though - My hair has never been better - Thank you to Mathew at Pure

This salon and spa is horrible! They are rude and not helpful whatsoever! My pedicure was cheap looking and I could have paid half the amount at another place. I would never recommend this place!

I'm usually not too picky about my haircuts, but once you get a real haircut from one of these highly trained stylists you never go back. Alex is the best stylist I've ever used and drive from Bend to get my haircuts there exclusively.

You will be welcomed and have your coat taken properly and given the whole Aveda experience.

Many Kudos to Alex and Pure !

I just moved to Portland from Maryland and after a cross country drive, my hair needed help. I was really worried because I completely loved my previous salon and stylist. I found Pure because it is close to my house and I am so happy that I went there.

The receptionist is friendly and Melissa my stylist was the best. She completely talked me through all of my choices and really listened to what I wanted. I decided to cut my hair really short and she was super supportive (if you've ever gone short, you know how even though you made the choice losing all that hair is traumatic.) She is also great to talk to. You feel like you are hanging out with a friend.

I have gone back a second time and it was also great. When I need my next trim and color I am definitely calling to make an appointment with Melissa. When I paid I also had the receptionist say I was being generous with my tip, so I suppose they say that to everyone (though my tip was over 20% because Melissa is worth it). I will continue to go to this salon as long as I live in Portland and I would recommend it to anyone.

Once I get the idea in my head that I want to get my haircut, I need it done, NOW. I use Google maps for everything since I have a GPS locater on my iPhone, and I search for conveniences within a 5 mile radius of me since I like to bike everywhere. Looking for somewhere affordable and <b>incredible</b> in quality between the Lloyd District (where I work) and Laurelhurst (where I live) was my only criteria. I found dozens and dozens of places, many of which were recommended by my friends from all over SE and NE Portland. But a little known Aveda salon on Broadway is where I ended up, and won the jackpot.

I must have called a few min. within closing, but a stylist had come in to drop off a new hair dryer (or "toy" as he called it) he had just bought, and he agreed to wait for me. I busted my butt down there as fast as I could and had an enjoyable, relaxing, conversational time getting my scalp massaged, all the products explained to me as we went, but not in a naggy way, it was only because I asked.

Mathew at Pure Aveda on Broadway is the best hair experience I have ever had. He gave me the perfect cut, asked me how I wanted things done as we went along, and went WAY out of his way to stay super super late for my selfish "now now now" neediness. I have never ever booked a 2nd appointment while leaving a salon before, and I went ahead and locked one in for four weeks out when I was leaving. The receptionist was obviously new (when I called, someone was annoying the hell out of me, whispering in her ear the whole time), but she was super charming and patient and had to stay late as well because of me. I would recommend Mathew to anybody and everybody (unless you make it harder for me to book him!). He has expert skills - did my whole haircut, which I usually swear must be done with a razor, with his shears, and it looks INCREDIBLE. I think the razor is bad for your tips too, right? I don't really know.... Love Pure.