In a small, artsy town like Ojai, you cannot survive with a mediocre business. Plaza Video has a great selection that you feel must be lovingly kept up to date by the owner. You'll find movies that are well known as well as the diamonds in the rough. You'll get a free rental on your birthday. You will walk out of there not feeling as if you should have just purchased a movie from Target rather than renting. Another kudos to them is having lower prices on kids' movies.