The gentlemen in the store talked me out of the little dress I had in my hand. Indeed the dress I had selected was a gorgeous one. The dress they handed into me in the changing room I thought, OMG, I'll never wear that. Well the guys were right. It looked fabulous and I get tons of compliments on the dress when I go out. And, it was cheaper than the one I had chosen for myself.

SERVICE = THE BEST SHOPPING EXPERIENCE. and Palma has had 30+ years thriving in the middle of Soho and dressing women... repeat customers have become lifelong friends. now that's service!