Merchants is a lot of hype. I love trying new foods and am open to a lot of new things, but I felt Merchants just tried too hard to be different with their menu. It seemed like the menu was selected to extract a reaction of "oooh, that's so weird and exotic".
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Their lobster shooter were good, but not amazing. If you like lobster, most lobster you have is going to be good. My shrimp salad was well prepared, but it seemed to have a lot of weird ingredients added to it more than anything.
The wait staff was friendly, but overly attentive and not genuine. There was definitely a see and be seen vibe to the whole place. Would I try Merchants again? Sure. As long as someone else is paying the tab.