Well, firstly, it's very cheap. Secondly, they have an excellent Customer Service staff, who always ready to assist. Thirdly, the location is pretty good: close to Stater Bros, Big Lot, Domino PIzza, Walmart and Walgreens. The only thing is you can rent the new movie only for 1 day (after that you have to pay extra) but it comes earlier than in the other rental stores. ANd the other thing, I would recommend them to have more game rentals for XBOX. There are only few of them. What is pity. :(