I found this store's location to be on 4150 Mission Blvd, Suite 151 in San Diego, CA 92109 (858.483.5227). The shop owner was so nice, the merchandise was lovely and affordable. I purchased two velvet surfer bibs for friends back home with new babies! Highly recommend this shop for locals and visitors. Great location.

I didn't know about this place until my mother-in-law took me here... she loves it! It is actually a very cute store...they have a great little kid play area so that the kiddies are occupied while you shop away... They have all the trendy chic baby items and, clothes, accessories, etc... a lot of neat beach themed clothing... they are very pricey though! (some of the items looked handmade like bibs/jewelry and they seem like way too much money). I bought a couple of headbands and hair barettes, but that was about all I could afford... but then again, that's why we go with mom-in-laws and she bought me the cutest Little Lamb bathing suit... adorable! The sales assistant was very sweet and the store is absolutely precious... it's just expensive!