So I went on a Lilly Pulitzer spree in Florida. The patterns and colors seem to fit the climate and the atmosphere in general. I wore the stuff a ton but haven't managed to have the guts to wear it in San Diego. I think it's just too much. Though there are some dresses in this store (and in her line, in general) that are super cute and appropriate. The patterns, not so much. Some of the dresses, at least on me, are just too short. I have a hard time pin pointing what their target age is. They have super cute kids clothes though expensive. I just have never seen anyone (and because I like it, I pay attention) wearing much Lilly Pulitzer in La Jolla. And you'd think that would be a good fit. I have always found the sales associates to be really helpful in this store, however. It's cute stuff, just not sure if it's a fit for here.

If you want to look stunning - this is the place for you. I bought a bunch of dresses from this store and all of them are really cute! though the price is... on the high side.. i would still come back.. if they are on sale!