Every jewelry piece of La Sirena Silver incorporates sterling silver. Some pieces are pure sterling silver while others have the addition of different gems and stones, giving each piece a unique look. There is jewelry encased in beautiful wooden cabinets, underneath the lights of glassed-in showcases or hanging from different displays throughout the store.

The turquoise with sterling silver pieces remain one of the most popular among customers and different styles that include this southwest trend can be found throughout the store. Each turquoise ring displayed has a slightly different cut or shape making each ring one of a kind for the shopper.

The décor of the store is vibrant with high ceiling lighting and multi-colored painted furniture on which the jewelry is displayed. In addition to the necklaces, bracelets and rings that are available, the store carries brightly woven pashminas, home ornaments and wind chimes, many of which are displayed along their outside walls and doors. Employee, Elizabeth, who has been working at the store for two years, says she loves when new stuff comes in, making it hard for her not to want always be buying something for herself.