Love this store!
I absolutely love Jimbo's! Aside from Whole Foods, which isn't in SD yet that I know of, this is my favorite natural foods store to shop at.
They always have the freshest, most natural foods out there, and they always have plenty of it. Their produce section is okay, but like most of their other items, it's a little on the expensive side.
Overall though, I think this is a great store, and I would definitely recommend it to anyone looking for a great grocery store to get their shopping done. Check this place out if you're nearby, their Carlsbad location is great too!