I believe you can find bikes for less than you'll find here, but the service and the knowledge of the staff make it worth whatever extra you might pay. The staff know all the bikes in the store - racing/mountain/cruising - from the cheap cruiser to the thousand dollar racers. They'll help you decide what's best for you, let you test as many as you like as often as you like - and once you buy, they're there to service your bike for as long as you own it.

We've bought 9 bikes from Holland's over the years, and wouldn't go anywhere else.