Even though it's not as conveniently located for me as Michael's, it is better in every other way. The well lit store has a great, organized selection, and the employees are helpful and courteous. There are sales every week, and coupons that you can get by email as well. I almost never buy anything without a coupon unless it's on sale because everything goes on sale at some point, and the 40% off coupons make a big difference!