From Benjamin FranklinÃ¢ÂÂs autobiography to F. Scott FitzgeraldÃ¢ÂÂs The Great Gatsby, the idea of the self-made man is a driving force in our capitalist society. Fredrick Douglas, Abraham Lincoln, John Rockefeller, Ross Perot, Bill Gates, the stories of how these individuals, through persistence, drive, and ambition, rose from simple, humble beginnings to attain levels of wealth or fame far beyond what anyone would have guessed from their original circumstances are threads in the tapestry of the American dream.
While every headline in the media discusses the economic downturn of the last few years, with recession, unemployment, and bankruptcy blazoned across the front pages, there are still some individuals who stubbornly defy the doom-and-gloom predictions. Seeing opportunity where others failed, Fiji Yogurt, located at 1010 University Avenue, stands as an example of the triumph of the entrepreneurial spirit.
The story of Kyle Miholich starts humbly. As a 21 year old student at the University of San Diego, Kyle, like many people, had always wanted to own his own business. He had imagined that something near a campus would be an ideal location, but hadnÃ¢ÂÂt taken the idea any farther than a dream. His girlfriend at the time was constantly craving frozen yogurt so the two would often drive together to get it, but the nearest location was several miles away.
Getting fed up with the trips, he began to do some research into yogurt. That was when the loosely formed thoughts that had been mixing around in his head began to chill and thicken. Deciding to learn everything about the business first, he asked several shops if he could apprentice with them for a few weeks for free to learn about the business and what was needed to start his own company. Kyle found one place willing to help him in North County San Diego, and after working for two weeks, was ready to begin.