My mom loves this store
I think that it skews a little older based on the clientele that's in there. I could see myself wearing some of the cropped pants, skirts and may be a dress or two. The clothes are typically a bit baggy for me. And sometimes a little brightly colored. But it's comfortable, casual, beachy stuff.
That being said, the stuff is cute. I also think it's very reasonably priced. They have a handful of kids stuff too and usually a huge sale rack. Last time we were there they had out lemonade and cookies which was a huge help as I had my impatient 3 year old with me. It's on a good corner location too. The store is very spacious and the staff really nice.
I can see how it does well in the summer!