I think that it skews a little older based on the clientele that's in there. I could see myself wearing some of the cropped pants, skirts and may be a dress or two. The clothes are typically a bit baggy for me. And sometimes a little brightly colored. But it's comfortable, casual, beachy stuff.

That being said, the stuff is cute. I also think it's very reasonably priced. They have a handful of kids stuff too and usually a huge sale rack. Last time we were there they had out lemonade and cookies which was a huge help as I had my impatient 3 year old with me. It's on a good corner location too. The store is very spacious and the staff really nice.

I can see how it does well in the summer!

This store has stuff for everyone for summer, spring or winter. Unlike other stores they only carry the bright colors, no matter what season. When you go you can also help children in Africa by buying a necklace made out of natural materials ...