It took me a few visits before I fell in love with Fresh & E (FE). I made a visit upon a friends reccommendation and was not lured in by anything at all. The produce department seemed simple. In fact I remember leaving without buying a single item. I didn't like their premade sauces and entrees cause I like to cook all that fresh. They, like TJ's have their own brand at a lower price than big brands. Check out is self check only.
I look back now and wonder how life was before I fell in their midst. The produce department places items on sale to move them quicker. This means at least half off the original price or more. Blueberries for cheap! Roma tomatoes half off. Even those premade sauces and entrees are amazingly delicious and fresh. I bought a tortellini salad with fresh cheese and greens that could have been from a upscale boutique restaurant. The more I shop the more items I try.
My daughter loves to sample the foods. She enjoys some of the healthier items like nuts and berries but loves the cheese puffs and apple juice just as much.
I've never had to wait in line to check out and they bag for you. I think it's fun to scan the items. I like to see how fast I can scan and my daughter enjoys it as well.
Fresh & Easy gets my vote every time!