It started with vinyl love, DJ'ing and the hip lifestyle of the night, the thing that got Mark Alan Hamilton his Boutique on E street.

"The record companies are repressing the vinyl records." He said with a light in his eyes, "because the younger generation is buying them. They are feeling the music."

It's a good thing for this ex DJ that has an extensive collection of vinyl (prices from all labels range from $3.00 to $13.99), some fantastic commissioned artwork that rotates every 4 to 6 weeks, and a decent array of apparel, art and home decor to please even the smoothest metro-male. The best part is that the shop promotes and supports mostly local brands, artists, and musicians.

Those include CDs from Om Records, Ubiquity Recordings, Wave, Sublevel, King Street, SalSoul, Om, Ubiquity & Suckadelic. Local bands, Producers & DJs music on vinyl & CD: HYENA, Fing, Bedford Grove, Vokab Kompany, Zapf Dingbats, The Styletones, Astra Kelly, The Ferocious Few, Social Green, AUDIOCRACK, DJ Evolved, Transfer, 3rd Borough, Nash Quest, Gina Rene, Danny Massure, Dibo, buddy akai & Slowburn. Original artwork, sculptures, framed prints, matted prints, giclees, books, graphic novels, comics, buttons, t-shirts & apparel from: Neko Press, Billy Martinez, Sean Dietrich, Dan Bois, Scott Saw, Spenser Little, Sean Griffin, Eric Wixon, Al Scholl, Alex Chiu, True Delorenzo, Janelle Carter, and rotating monthly artists. Designs from Stiska, Essentials Gear, Chi Stylezs, Goorin Brothers, Grammatique, Cool Exchange, Sedgwick & Cedar, Ubiquity Recordings, Om Records, ropeadope, Obey, Amber Rae Jewelry, Jungle Riddim Records, Tupelo, PeaceLoveLife, ESA & The Love Project.

It started with a love of vinyl, it came about by chance, the storefront became available and heseized it with gusto, I feel it San Diego. How to find it? Easy, says Hamilton, "Leap and it will appear". And that is how he suddenly found himself opening Feelit.