Shopping at Dara Denim is such a different experience, and so much better than shopping at a mall. They offer a great selection of clothing, although the clothes can be a bit overpriced.

Everyone has to realize that Boutique shopping is so much different than a mall. Once you start shopping in boutiques, it's hard to go back to the malls. I've known the owner of Dara Denim for a little over a year now and I have to say that I've never met anyone who has more concern for her customers and passion for her business. It's because of this that the selection here is great and the customer service outstanding. As the saying goes, "You can't please everyone all the time". Fortunately for me, Dara Denim has.

P.S. Congrats on your 4 year anniversary of giving Sacramento what it so desperately needed !

I love this store. I have had nothing but amazing experiences here. The staff is very helpfull and the clothes are cute and trendy. There is always tons of cute hip clothes, they even have magazines to show you that the celebs are currently wearing the same items as the store sells.

To the people that commented below, I think that no matter where you buy a item you should check it for defects anyways. Its not common but it does happen with all stores. Its not the stores fault that they sold you something that had a hole in it. They probably didnt know that something had a hole in it.

worse customer service i have ever seen.
i did not like the selection and very pushy sales gal.stay away as far as you can

This is in response to linqping's post.
Dara Denim's policy is to try to fix the merchandise before giving a store credit for damamged goods. If in fact it can not be fixed, we will give the customer full store credit for their purchase. There are FEW cases in which clothing may get damaged (buttons come off denim, etc), this is not a reflection on our customer service. We will do all we can to either get our customers a new item or fix the product. We want you to be happy with your purchase.
Linqping, if you are unhappy with the shirt you purchased PLEASE bring it back and we will be happy to find you a NEW shirt that you will love in replace of it!
Thank you, Dara Denim