I am absolutely loving this new addition to Little Italy! I work in the area, and as a 'true American' I am always multi tasking, even on my lunch break. For me, this is a once a week trip to get my nails done, or an eye brow wax. There weren't many options in Little Italy.....UNTIL NOW! As you enter Be Beauty you immediately feel refreshed by their adorable space. They offer so many great retail items from local San Diego designers. One-of-a-kind pieces that you can't find anywhere else. Once you pass the boutique in the front, there is an adorable nail room where you can relax while sipping on a Belliza, and gaze at the hand drawn mural on the walls. After my nails where done, I was lead to a peaceful oasis, which was the treatment room where my facial took place. Only one word could describe that experience, soothing! As I headed back to work I felt like a new woman! This place is a true gem!! And with the warm greetings and salutations from the owners I will definitely be returning!!!

The feel of a small town is great! Everyone walking (I mean walking) on the sidewalks, getting their cafe, and be greated like you are their long time friends.
These small things are so important to our daily lives, so we can remember that we are human beings.
Juju and Tara are a great addition to Little Italy, with their smile and great service.
Oh, did I mention the BELLEZA? While you get your treatment or do your shopping, try this refreshing drink that will complement your experience on this cozy cottage warmed by real sunlight.

I loved this salon. The first time I came was at their open house. I was greeted, given a tour on what and where they do things. I felt at home! Everyone there was happy and you could tell they really enjoy what they do. I made an appointment and got my nails and eye brows waxed! Everything turned out great!! I will definitely be coming back soon!

We had a blast at the grand opening, lots of beautiful people and great things to buy. Later on I went back to have my nails done?ladies, this is the place to go. The girl named Cami is the best, I was very impressed with her service, I loved my nails and they lasted forever!!!!. The whole place is very cute and on top of the great service you can find cute dresses and accessories. You'll leave the place ready to go?nails, waxing, makeup, facial and fashion!!! I loved it!!!!

I have been looking for a good place to get regular facials in San Diego...my search is over! Be Beauty is a super-cute boutique in little Italy, and Juju does an AMAZING facial! She customizes the facial to your specific needs, and is very knowledgeable about skin care. She also has a great bedside manner, and strong hands for the massage parts! I've also had my eyebrows waxed and my brows and lashes tinted here, also with great results. And every time I've come in, I've ended up buying some cute earrings or other things they're selling! Haven't tried the manicure/pedicure services, but I'm sure they're great, too. Both Tara and Juju will do their best to make sure you have a great experience!!