Gorgeous lines, surprising choices, high quality and a really consistent aesthetic. Apple Boutique always seems to carry the most sophisticated and wearable pieces from every line, including a number of new designers you can't find anywhere else in the area. In my experience, the service has been friendly, interested, smart, and never pushy, always telling me when something doesn't work as well as when something does. Most of the staff is truly knowledgeable about fashion and seems to enjoy helping me. This is a wonderful all-around experience--just browsing is like going to a museum--and I have never regretted spending money there. There is nothing else like Apple Boutique in the Triangle. It is the best.

I am a grad student at Duke, and I drive to Chapel Hill just to shop here...it has some amazing lines, what I normally find in Manhattan when I am visiting home. Definitely highly recommended

If you are looking for a New York, or Los Angeles boutique in Chapel Hill, look no further than Apple Boutique. In a word, stunning clothes, and the service was exquisite, I never felt like the salesperson was just trying to sell me something, she even insisted I leave and think about it before I purchased, and was even knowledgable about the other shops in the area....whenever I need a dress for an occasion, or anything really, this is absolutely the first place I look, and I haven't been disappointed. This is my destination store.