I had never heard of this place until about two weeks ago (I haven't been in L.A. very long). I found it randomly just driving by one day and decided to go in. I wasn't s=planning on spending any money, I just wanted to look....$1000 and only 45 minutes later....
It was great! Huge selection of jeans! Great shoe selection! I tried on shoes next to Jason Bateman and Will Arnett!! My fitting room was next to one of the actors in Reba!
The have a great selection of brands I know and brands I was new to. Fun atmosphere. Just a great place to shop. The sales people were friendly and knowledgable....fun times!
Oh and lots of open (but metered) street parking.

They have great clothes here. Although it's a little expensive, I have found some great pieces here! And I love it because they have some rare brands that are hard to find else where.

best-kept secret of hip teenagers, the American Rag dynasty today draws more tourists than trendsetters. ...

American Rag's denim bar changes time by time. Every time I go there, I find that they have new cool brands and styles coming in. I never wanted to look the same as everybody on the street. They carry a series premium denim that you may not find elsewhere. I got my bf a pair of Vintage China jeans with a lot of beautiful details on the back pockets. He loved it.

I was intrigued by the reputation so I wandered in one day only to be bored to tears. The store is large, with what would seem to be a fine selection, but as I went up and down the aisles, something seemed lacking. The prices were reasonable for this off-Melrose location but in the end I walked out empty-handed and disappointed. The staff, by the way, were pretty much non-existent.