To me, Adventure 16 reminds me of a mini REI, but better. The store is well staffed who are knowledgeable about their products and are willing to go the extra mile to help their customers find what they're looking for.

For example, the last time I was in there, the sales associate took the time to call around to their other locations to look for a specific item. He didn't need to do it, nor did I ask, he just wanted to do it.

Thought their pricing is not competitive, that's the difference between a good store and a great store.